3 Things Athletic Directors Should Prioritize Before July
The school year is coming to an end which means summer vacation will be here before we know it. But for Athletic Directors there is only one thing on their mind: the July 1st budget rest. No matter your school size or sports situation, the next few weeks are the perfect time to tighten things up and set the stage for next school year.
Here are 3 things every high school AD should prioritize right now before the sports budgets officially reset.
#1: Look at This Year's Spending
Before you even think about next school year, take a look at how each of the sports budgets were used this past year. Important questions to ask as you analyze:
- Did some teams go way over budget? Why?
- Were there funds left untouched that could’ve been used better?
- Did that new piece of equipment or that pricey tournament really pay off?

Understanding where all of the athletic department’s money went (and why) helps you plan smarter. If you’ll be proposing an increase to some sports or decreases to others, you’ll be able to speak to why as you head into meetings with your coaches.
#2: Coach and equipment check-ins
Your coaches know what their teams actually need, and now that you know how much budget they used, now’s the time to check in. Set up a meeting with each program’s Head Coach and go over:
- What equipment is worn out or needs replacing?
- Are uniforms holding up? Do we need to order more or new ones?
- What worked well this year, and what didn’t?
Outside of the general operation questions, give your coaches an opportunity to give deeper feedback. Ask questions like:
- Did you feel supported this school year? What could be better?
- How do you feel about your relationships with school administration? Me?
- What is your vision for next season and how does it differ from this past season?
Creating a space for open communication and feedback will build trust and help with getting everyone on the same page.
After meeting with your coaches, don’t forget to walk through your facilities. If something’s broken, outdated, or becoming a safety issue, flag it now so you can budget for fixes instead of scrambling mid-season.
#3: Get Creative About funding and support
No matter how many students your high school has, sports budgets are rarely overflowing. So before the reset, invite your coaches to participate or have an individual brainstorm session about how you can maximize each budget. Here are some questions to help you get started:
- Are there local businesses willing to sponsor a team or donate gear?
- Can you partner with your booster club to fund a wish-list item?
- Is there a fundraiser that actually works for your community?

Even small wins—like a new scoreboard, warmups, or a shooting machine sponsor—can make a big difference.
If fundraising is a route you are going to explore, check out these 25 easy and effective fundraiser ideas.
Things will get busier the closer July 1st gets. But don't forget, now is your chance to get ahead of the game. A little planning now means fewer headaches and better relationships when the new school year starts. Take stock, talk to your people, and look for those small wins. Your teams—and your sanity—will thank you.
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