Basketball training facilities continue to grow in popularity and usage. Which means players now more than ever are seeking opportunities to train in new and exciting ways. If you are a basketball facility owner, you may be asking yourself, how do I maximize traffic for our facility? How do I get more players into our gym?
If you’re looking to expand the reach of your training facility, here are our 5 tips and ideas for maximizing traffic into your gym during the summer as well as during the in-season months!
1. Leveraging Social Media
Your facility is likely already leveraging the power of social media. But, do you have a strategic plan? If not, spend time thinking about who you are speaking to, how you’ll speak to them, and what type of content will be valuable to them. From there, consider key dates at your facility or in the basketball world, school holidays, and other important basketball events! It's essential that your marketing efforts align with your customer's preferences, schedules, and goals.
2. Camps and Clinics
If you’re looking to get new players into your gym, consider running a variety of camps and clinics. You can run clinics for various ages, skill levels, or position groups. This gives you the opportunity to get more players and parents in the community familiar with your gym, and can also give you the chance to connect with other basketball experts in your area!
After the conclusion of your camp or clinic, you can also provide exclusive membership discounts, free training sessions, or invitations to other member-only camps to incentivize these new players to come back again and again.
3. Utilizing Training Equipment
Schedules are just as busy for both parents and players during the summer as they are during the season. And with all there is to do, free time is a precious resource. Which means it's important to lean on technology and training equipment that can help maximize time spent on the court. That's why we built a the first shooting machine specifically for designed basketball businesses, the Dr. Dish FCLTY.
Now, your customers can get up to over 1,000 reps per hour at your facility. You can also have up to 5 players training on one machine, and have all of their individual stats save, all at once with Multiplayer Mode. This feature allows more players to get involved during training sessions which means your facility can get more traffic.
Another benefit of the Dr. Dish FCLTY is the flexible Leasing Program. You don't have to worry about fronting expenses with our low upfront costs. Plus, we make leveling up your facility easy with brand new shooting machines every 2 years for more affordable than ever.
4. Birthday Parties and Social Events
At the core of it, basketball is a game! Although the sport is incredibly competitive, it still should be something that is fun for those involved. This gives your business the opportunity to be a gathering spot for birthday parties or other social events.
Create custom package options that accommodate a variety of party sizes and ages. These laid-back social events will get new people into your gym and exposed to your offerings.
5. Team Training Packages
While individual skill development is very powerful, gym space is also coveted. If you have a basketball training facility, consider making packages specifically for team training. This will provide exposure for your facility and allow you to build relationships with the basketball teams in your community. By allowing team training opportunities, your gym will be known as a resource for committed teams and programs in your local area.
Starting and running a basketball business can be a demanding task. We hope that these 5 tips give you inspiration for considering ways to maximize traffic into your facility!
If you’d like more information on the Dr. Dish FCLTY, click the link below! We would love to connect with you and learn more about your business.
