5 Ideas to Maximize Traffic in a Basketball Facility
by Evelyn Knox, on May 15, 2023 8:39:55 AM
Basketball training facilities continue to grow in popularity and usage. As the game continues to grow, players now more than ever are seeking opportunities to train in new and exciting ways. If you are a basketball facility owner, you may be asking yourself the question, how do I maximize traffic for our facility? How do I get more players into our gym?
If you’re looking to expand the reach of your facility, take a look at our 5 best tips and ideas for maximizing traffic into your gym!
Leveraging Social Media
Your facility is likely already leveraging the power of social media. But, do you have a strategic plan? If not, spend time thinking about who you are speaking to, how you’ll speak to them, and what type of content will be valuable to them. From there, consider key dates in the basketball world, school holidays, and other important basketball events! It is essential that your marketing efforts align with your customer's preferences, schedules, and goals.
Camps and Clinics
If you’re looking to get new players into the gym, consider running camps and clinics. You can run clinics for various ages, skill levels, or position groups. This gives you the opportunity to get new players and parents familiar with your gym, and can also give you the chance to connect with other basketball experts in your area! After the conclusion of the camp or clinic, you can provide exclusive discounts or free training sessions to incentivize these new players to come back again.
Dr. Dish FCLTY
Schedules are busier than ever for both parents and players. With our fast-moving world, free time is a precious resource. That is why we built a shooting machine specifically for basketball businesses. Now, your customers can get up to over 1,000 reps per hour at your facility. Multiplayer mode allows up to 5 players to train on one machine at a time to maximize foot traffic. With low upfront costs and flexible leasing payments, leveling up your facility with new shooting machines is more affordable than ever.
Learn more about Dr. Dish FCLTY.
Birthday Parties and Social Events
At the core of it, basketball is a game! Although the sport is incredibly competitive, it still should be something that is fun for those involved. This gives your business the opportunity to be a gathering spot for birthday parties or other social events.
Create custom package options that accommodate a variety of party sizes and ages. These laid-back social events will get new people into your gym and exposed to your offerings.
Team Training Packages
While individual skill development is very powerful, gym space is also coveted. If you have a basketball training facility, consider making packages specifically for team training. This will provide exposure for your facility and allow you to build relationships with basketball teams in your area. By allowing team training opportunities, your gym will be known as a resource for committed teams and programs in your local area.
Starting and running a basketball business can be a demanding task. We hope that these 5 tips give you inspiration for considering ways to maximize traffic into your facility!
If you’d like more information on the Dr. Dish FCLTY or are looking for a Free Consultation, click the link below! I’d love to connect and learn more about your situation.